Tue, Sep 2, 2014 13:57
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Baylor, Fox Sports Reach Deal

Texas Business reports:  WACO— Baylor University and FOX Sports announced a new multi-year agreement to televise the school's athletics events and related programming on FOX Sports Networks' platforms, which could include FOX Sports Southwest, FOX Sports Southwest Plus or FOX College Sports.

The agreement features a comprehensive schedule of Baylor athletic events to be televised each year, including all available men's basketball games, a package of women's basketball games for the first time ever and mutually agreed upon Olympic contests, including baseball, softball, soccer and volleyball games. Beginning in the 2013-14 academic year, FOX Sports will also televise one Bears football game annually for the remainder of the deal. Telecasts of Bears football games will be produced by FOX Sports, while other Baylor airings will be produced by the school in collaboration with FOX Sports.

Additional non-game programming mutually selected by FOX Sports and Baylor may also appear on FOX Sports platforms.

FOX Sports Southwest, which reaches approximately 9 million homes, will be the flagship network for Baylor Athletics with distribution throughout Texas, Oklahoma, Louisiana, and Arkansas. Select Baylor events will be televised on other FOX Sports regional and national networks and digital platforms.

"We're excited to continue our relationship with Baylor and expand our partnership with the university even deeper,” said FOX Sports Southwest general manager Jon Heidtke in a prepared statement. “This agreement is the perfect complement to our new FOX Sports Media Group deal with the Big 12 and fits in nicely with our mission statement to be the preeminent regional sports network in the Southwest. We look forward to showcasing more Baylor events and programming than ever before to Bears fans both regionally and nationally.”

“The Baylor brand has never been stronger, and we are excited about the opportunity to build on the well-established partnership we have enjoyed for many years with FOX Sports,” said Baylor director of  athletics Ian McCaw in a statement. “This agreement, coupled with the recently negotiated Big 12 television contracts, will afford unprecedented exposure for Baylor Athletics on FOX Sports Southwest and other FOX Sports platforms on both a national and regional basis, which will be a powerful asset in recruiting and a wonderful opportunity for our fans to enjoy more coverage than ever before.”