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Cinemark To Build New 16-Screen NextGen Movie Theatre in Pharr

Texas Business reports: PLANO—Cinemark Holdings Inc., one of the world’s largest motion picture exhibitors, plans to build a 16-screen, all-digital movie theatre that will feature the company’s new Cinemark NextGen design concept.

The complex will be included in Phase 1 of the redevelopment and expansion plans for the existing Pharr Town Center located at North Jackson & US 83 Expressway in Pharr, Texas.

The facility will be Cinemark’s tenth theatre in the Rio Grande Valley. Slated to open in 2013, all of the stadium-seated auditoriums will offer wall-to-wall screens, 100% digital projection and enhanced sound systems equipped with higher quality speakers and 7.1 capable digital surround sound.

In addition, this theatre complex will contain a Cinemark XD Extreme Digital Cinema auditorium. The lobby will be designed around one of Cinemark’s self-serve concession stands allowing customers to pick up freshly-popped popcorn, Coca-Cola fountain beverages and candy brands.

The Cinemark XD Extreme Digital Cinema auditorium will be the largest in the theatre complex and one of the largest in the Valley.  

“Cinemark has been a member of the Pharr community for over 22 years,” said Cinemark chief executive Tim Warner in a prepared statement. “We are thrilled to construct a new Cinemark NextGen movie theatre for our customers. Its central location will continue to make it easily accessible to the entire market. We plan to move very quickly to achieve an opening in 2013.”

When completed, Pharr Town Center will include more than 400,000 square feet of retail, restaurants, office, residential and a first class hotel. Along with Cinemark, Pharr Town Center will have a 52,000 square-foot entertainment venue, a free standing Luby’s, and several restaurants. In addition, Levcor Inc. is in the final stage of negotiations with several anchor tenants.