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Fat Ho and Fortune
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A would-be patron tries to get a Fat Ho burger after closing time. Photo by Karnegie Musa. Copyright 2011.

The power of a name is strange. Inexplicable. Mysterious.

Billions are spent on creating names and immortalizing them in the public’s mind.

Her name?  Lakita Evans.

She is 23.

She put herself through college.

She opened a hamburger joint less than a week ago.

Admirable. Yet nothing out of the ordinary. 

Then Evans named the restaurant Fat Ho.

What a difference the arrangement of a few letters make. What a difference a name makes

The local media covered it and pitted neighbor Gospel Café And Bookstore against it.

The story exploded into national media. The business exploded.

Evans now is being courted by franchisors and other businesses. 

Two weeks ago she was selling possessions to start a burger dive in a poor part of Waco.  Now she’s known coast-to-coast.

What’s in a name?  Shakespeare got it wrong. He said a rose by any other name would smell as sweet.  

Evidently, a hamburger called Fat Ho tastes better than one called hamburger.