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KingsIsle Entertainment's Wizard101 Shatters Performance Records
KingsIsle Entertainment's Wizard101 Shatters Performance Records | KingsIsle, online game, online gaming, Wizard 101, dal_ftw_txbz, aust_txbz,

Texas Business reports:  A Plano online game company now has more than 15 million U.S. players.  

KingsIsle Entertainment's online gameWizard101 achieved record performance in 2010 across multiple key indicators, including:

 Unique visitors to (a key indicator of an online game's operational health) increased steadily throughout 2010. Of particular note, in December unique visitors to the site increased more than 300 percent year-over-year.

Company officials say this increase is verified by external monitoring sites such as

Online analytics firm comScore ranked fifth on the list of top gaining large websites (by unique visitors) for the month of August:   

Wizard101's total number of registered players increased to more than 15 million from U.S. operations alone. This total does not include European edition registrations. 

Wizard101 experienced recognition by the Industry in 2010, receiving multiple awards including Best MMO of 2010 from Beckett Media's Massive Online Gamer Magazine and Best Family MMO of the Decade from The comprehensive list of all awards received in 2010 can be found at 

“2010 was a great year for KingsIsle and December was our best operational month ever,” said KingsIsle Entertainment chief executive Elie Akilian in a prepared statement.  “We've set ambitious goals for 2011. It should be a very exciting time for us at KingsIsle and for those who play our games."

In the first months of 2011, KingsIsle Entertainment plans to ramp up hiring across the company, eventually increasing staffing levels by approximately 25 percent. Information about KingsIsle careers can be found at

KingsIsle will continue to add new content and systems to Wizard101 with multiple enhancements anticipated throughout the year.

KingsIsle Entertainment is a developer and publisher of massively multiplayer online games which provide entertainment for the entire family.

Wizard101, KingsIsle's flagship property, has received the Parent Tested Parent Approved Media Seal of Approval in 2009 and has been recognized by the National Parenting Publications Awards.  Wizard101 was named Best MMO of 2010 by Beckett Massive Online Gamer Magazine, Best Family MMO of the Decade by and the #1 Best Family Game of 2009 by

KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas.