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Manticore Technology and Sales Engine International Execute Merger Agreement

Texas Business reports:  AUSTIN—The executive teams of Manticore Technology, a provider of SaaS marketing automation software, and Sales Engine International, a B2B integrated marketing and sales acceleration company, executed an agreement to merge the organizations.

Manticore and Sales Engine—partners and mutual clients since 2009—have merged to form a new company that will operate as Sales Engine International.

The combined resources of the new organization is designed to confront the emerging problem in the world of demand generation: a lack of defined internal processes, inadequate content and insufficient dedicated staffing which prevent clients of all marketing automation tools from fully leveraging the potential of the software.

“Although the marketing automation segment has grown 75 percent, most companies are realizing only a fraction of the potential from their investment,” said Sales Engine International chief executive Paul Rafferty in a prepared statement. “We are finding that the problem lies not with the software, but with content creation, establishing uninterrupted cadence, and aligning marketing and sales for the closure of leads and opportunities. Sales Engine has perfected a business process to address these failure points and drive true business results.” 

“I am thrilled to take Manticore Technology and Sales Engine ahead as a single company.  The two organizations have worked very closely over the last few years as we both built world class businesses,” said Nick Walker, former President of Manticore Technology, in a statement. “Merging the power of the Manticore Technology software platform with the proven content-centric model of Sales Engine gives us an exciting story to take to market.”

Under the new company structure, Rafferty will remain chief executive, overseeing business development efforts.  Mike Vannoy will be chief operating officer, managing day-to-day operations.  Nick Walker will serve as chief technology officer.  Stacey Steiger will serve as vice president of product management and marketing. Jonathan Halligan will serve as vice president of sales and support. Kim Cool will serve as director of program management and Marisa Luchsigner will serve as director of marketing operations.