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Waco Tribune-Herald Enters Cloud Computing with Digital Technology International

Texas Business reports:  WACO—Digital Technology International reached an agreement with The Waco Tribune-Herald  to deploy DTI Advertising, DTI Circulation, and DTI’s financial software via DTI Cloud.

The Tribune-Herald, a Robinson Media publication is a long-time Digital Technology customer and has renewed its partnership with DTI.

Moving its enterprise applications to a cloud computing model is a strategic decision for the Tribune-Herald, according to a statement. 

“The cloud approach is by far the logical direction for our business,” said Tribune-Herald publisher Donnis Baggett in a prepared statement. “We like the staffing efficiencies, plus the security and backup of the cloud. That is the direction we are going in for all of our enterprise systems.”

The Tribune-Herald expects an immediate increase in productivity levels—staff and resources will be solely focused on their core business of audience engagement as the dominant news source in central Texas.

 “With the new Digital Technology software we are looking not only to modernize our systems and processes, but to make us more efficient,” Baggett said. “We have a strong print circulation base in Waco, and want to be certain we are serving our subscribers in an efficient manner. Our goal in selecting DTI is to simplify processes, provide more functionality and to increase involvement by our ad staff, which we can translate into revenue increases.”

“Pairing their new circulation, advertising, and financial digital solutions with DTI Cloud is a brilliant move for the Tribune-Herald,” said Digital Technology chief executive Don Oldham in a statement. “It’s a platform to enable their new digital business model with dramatic operational improvements over their current ways of doing business. We are confident that the Tribune-Herald will increase their audience engagement which is the key to revenue expansion.”

DTI Circulation provides the Tribune-Herald with  live business analytics for measuring and managing subscription growth.

DTI Advertising will provide the Tribune-Herald everything necessary for effective cross-media ad sales, production, and billing—using mobile sales tools, data-driven customer service, and integration with CRM and financials.